The 30-Day Vegan Challenge

 by Colleen Patrick-Goudreau


Don't do nothing because you can't do everything. Do something. Anything.
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Whether you want to improve your overall health, shed a few pounds, demonstrate your compassion for animals, or help the environment, expert Colleen Patrick-Goudreau gives you the tools and resources you need to make the vegan transition. Addressing your every question and challenge, Colleen holds your hand, helping you to break free from old habits and to experience lasting benefits – both tangible and intangible.

The 30-Day Vegan Challenge®



In this one-stop, comprehensive guide, Colleen:

✓ debunks common nutrition myths and explains the best sources of such nutrients as calcium, protein, iron, and omega-3 fatty acids
✓ helps you become a savvy shopper, eat healthfully affordably, restock your kitchen, read labels, and prepare nutrient-rich meals without feeling overwhelmed
✓ offers practical strategies for eating out, traveling, hosting holiday gatherings, and attending social events
✓ provides delicious, nutrient-rich, easy plant-based recipes
✓ empowers you to experience the tangible and intangible benefits of living a healthy, compassionate life, including achieving healthful numbers for cholesterol, blood pressure, weight, & more.
Ready for your journey? Join today!

Guiding and inspiring you one day at a time!

Daily Messages!

Each day during the 30 days, you receive a Daily Message full of motivation, inspiration and information that will empower you as you go through this transition. A bevy of resources are included throughout the 30 days, all of which may be printed or conveniently accessed online.

Recipes and Menu Ideas!

In addition to Colleen's 500 recipes in her existing cookbooks, participants in the Challenge receive brand-new recipes. Daily menu ideas and meal suggestions are included in every Daily Message to help guide you and demystify "vegan" food so you see how familiar it all is. Colleen continues to add new recipes!

Engaging Videos!

Through informative and engaging videos, Colleen helps you restock your kitchen, eat healthfully affordably, become a savvy shopper, read labels, prepare nutrient-rich meals without feeling overwhelmed, and empower you to realize there IS life after cheese. She offers practical strategies for eating out, traveling, hosting holiday gatherings, attending social events, and so much more!

Informative Audio Podcasts!

Colleen explains the most healthful sources of such nutrients as calcium, protein, iron, and omega-3 fatty acids and how to increase the absorption of these nutrients. She covers everything from packing lunches for the road, cooking for kids, understanding weight loss, living in a mixed household, and understanding that being vegan is about intention - not perfection.

Don't do nothing because you can't do everything. Do something. Anything.

-Colleen Patrick-Goudreau

Let the Journey Begin!

The life-changing program that lasts a lifetime!

Join the Program!

 Buy the Companion Book

In addition to The 30-Day Vegan Challenge® online program, Colleen also has a gorgeous book, The 30-Day Vegan Challenge: The Ultimate Guide to Eating Healthfully and Living Compassionately to guide you on your journey. Packed with over 100 recipes, menu suggestions, and meal ideas, it's the perfect companion to the videos and multimedia content you get in the online program.

Buy the Book!

Buy both for a discount!

For the best experience, join the online program and buy the bestselling book — for a reduced rate.


We have thousands of inspiring stories from people whose lives have been changed for the better. Here are just a few.


"This is amazing! I have completed the 30-day challenge after being vegetarian for 16 years and was amazed to feel the transformation in my body! Thanks so much for being the support I needed to finally make the change I had longed for but never had the courage to make - until now."


"Thank you for the this well-planned 30-Day Vegan Challenge...worth every penny! You are so thorough in delivering useful information each day. I look forward to reading and listening to each daily email. Had no idea becoming vegan would be so easy — with your help, it was!!"


"Your 30-Day Vegan Challenge course was exactly what I needed to help reinforce my new beliefs and to help me stick with it. The course covered everything I needed to know and the daily emails kept me on track and actually made the transition feel easy."


What the experts are saying about The 30-Day Vegan Challenge

"‘What a delicious way to get more energy, say good-bye to those stubborn pounds, and get healthy for good.’"

M.D., president, Physicians Committee for Responsible Medicine, author of 21-Day Weight Loss Kickstart

"“With common sense, compassion, and crazy delicious recipes, Colleen Patrick-Goudreau takes you on a joyful journey that will heal your body, enrich your spirit, and nourish your mind (not to mention your belly). The 30-Day Vegan Challenge is a keepsake that will change your life for all its inspiration and information.”"

New York Times bestselling author, Crazy Sexy Kitchen

"“A beautiful and inspiring guide to the immense delight that can be yours with a healthy plant-strong diet.”"

Author of Diet For A New America, President Food Revolution Network

"“The 30-Day Vegan Challenge is no ordinary book; it is an extraordinary vehicle of change that is beautifully crafted to offer every morsel of support imaginable as you venture through what might be unfamiliar territory. No stone is left unturned, and you could not find a more capable and delightful partner in this journey than Colleen Patrick-Goudreau.”"

Author of Becoming Vegan

About Colleen Patrick-Goudreau

A recognized expert and thought leader on the culinary, social, ethical, and practical aspects of living compassionately and healthfully, Colleen Patrick-Goudreau is an award-winning author of seven books, including the bestselling The Joy of Vegan Baking, The Vegan Table, Color Me Vegan, Vegan’s Daily Companion, On Being Vegan, and The 30-Day Vegan Challenge. She is an acclaimed speaker and beloved host of the inspiring podcast, “Food for Thought,” which was voted Favorite Podcast by VegNews magazine readers several years in a row. She launched a spin-off podcast called Animalogy in 2017. Along with fellow advocates, she recently formed a political action committee called East Bay Animal PAC to work with government officials on animal issues in the San Francisco Bay Area.



✓ Can I start the 30-Day Vegan Challenge® anytime?
Absolutely! Joining the online program or subscribing to the email program is open to anyone, anywhere, at anytime!

✓ What can I expect once I sign up?
As soon as you sign up, you immediately receive the Welcome Email to get you started. The following day you receive the email for Day 1 and a subsequent email each day for 30 days (+ a wrap-up email). Each day features a different topic offered in a variety of mediums: as written resources and recipes to print, audio messages, and videos. Remember, for the most fulfilling and comprehensive experience with more resources and recipes, we recommend buying the book The 30-Day Vegan Challenge and preparing yourself before you begin with the “Get Ready” and “Get Set” sections of the book.

✓ I want to avoid/am allergic to nuts, oil, soy, wheat, gluten, [fill-in-the-blank]. Will this Challenge accommodate my specific dietary needs?
I do not advocate any one type of diet (gluten-free, soy-free, raw, fat-free, oil-free, nut-free, etc.) over another, but I'm always conscious of people who fall into these categories. Each of my recipes indicates whether they are wheat-free, gluten-free, soy-free, oil-free, tree-nut-free, and/or peanut-free.

✓ I’m vegan already. Will I get anything out of The 30-Day Vegan Challenge®?
Absolutely! The vast amount of information provided in this program is perfect for vegans who want to arm themselves with the knowledge they need to answer questions, debunk myths, and guide others. In addition, my nutrient-dense recipes and tips for eating as healthfully as possible are helpful for everyone, whether they’re vegan or not, brand-new vegan, or long-time vegan!

✓ I already own or am interested in purchasing the book, The 30-Day Vegan Challenge. Is the content of the online program different from the book?
While the email program will expertly guide you through the 30 days, the book is even more comprehensive with more resources and recipes. Although a few days are switched around, The 30-Day Vegan Challenge book and online program complement each other perfectly.

✓ Is the information in The 30-Day Vegan Challenge® relevant to people who live outside of the United States?
Yes! Although some specific foods and brands mentioned throughout the program may be different depending on where you live, all of the general principles can be applied to anyone, anywhere. (In addition, in The 30-Day Vegan Challenge book, all of the recipe ingredients are given in metric as well as in imperial.)

✓ I’ve been receiving each day’s email, then today none came. What gives?
To prevent the emails from going to your spam folder, add the email address [email protected] to your list of safe senders. In most email clients, adding our address to your address book/safe senders list will do the trick.

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